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Ask Drayton

Ask Drayton

You order with good intentions – but you literally can’t fit in everything you’d like to. A lot like life, really. And that’s why I’ve launched this new site. Let me explain.

So I’ve recorded hours of new content – but with a difference: It’s the stuff I’d want to know if I was learning. It all comes in short videos – from 5 minutes to 20 minutes, max. So you really can dip in and dip out.

"Dear Drayton, This may seem absolutely bloody ridiculous. But since you asked for questions, I thought I’d fire this one in. If you had the chance to go back in time and tell three secrets (maybe about achieving success, making big money, being happy, living well… whatever… but you can only pick 3) to your 18-year-old self, what would they be? Aaron"

"Not ridiculous at all, Aaron. 1. "Aim for the top. It is less crowded there" – General De Gaulle. You can probably do better than you think. "The great problem with the mass of men is the poverty of their desires" said someone. 2. Study – and especially study people, because that’s all you’re going to have to deal with for the most part. Ignorance is the greatest enemy of progress. 3. Don’t give up. Success may not be round the corner, but you’ll never know unless you keep going."

"Hi Drayton, I respect your work, and admire you – you’re a big mentor for me. I’ve got 2 questions I haven’t really got my head around, that I also think could be of value for your readers. If you could answer them in one of your future emails. What is the 2 biggest marketing problems today for small and medium sized businesses? And what does this problems mean economically? What is changing in marketing at a high social, economic, or technological level? (that are non-obvious) I am sure you could provide an insightful view of how the world of marketing has changed, and why this change is happening, since the times of Ogilvy, Caples and Hopkins etc. Even though of course there is unchanging undercurrents of the human psyche, there is still some external forces at play such as clutter (much harder to get attention of consumers.) Thanks. With respect, Scott"

"The problems for smes are the same as for any business. Finding prospects and turning them into customers. Improving what they offer in terms of product and service. The advantage of being small is that you can be quicker than big fat bloated firms. I do not think anything is changing that is not obvious. The problem is that although things may be obvious – e.g. the need to keep up with the pace of change online – dealing with them and how to do so are neither easy nor obvious. D"

1 hours worth of manageable marketing chunks (like the one above) each month. Access to the marketing vault (as listed above) Personal …

Read More : Ask Drayton

Description

Ask Drayton

You order with good intentions – but you literally can’t fit in everything you’d like to. A lot like life, really. And that’s why I’ve launched this new site. Let me explain.

So I’ve recorded hours of new content – but with a difference: It’s the stuff I’d want to know if I was learning. It all comes in short videos – from 5 minutes to 20 minutes, max. So you really can dip in and dip out.

"Dear Drayton, This may seem absolutely bloody ridiculous. But since you asked for questions, I thought I’d fire this one in. If you had the chance to go back in time and tell three secrets (maybe about achieving success, making big money, being happy, living well… whatever… but you can only pick 3) to your 18-year-old self, what would they be? Aaron"

"Not ridiculous at all, Aaron. 1. "Aim for the top. It is less crowded there" – General De Gaulle. You can probably do better than you think. "The great problem with the mass of men is the poverty of their desires" said someone. 2. Study – and especially study people, because that’s all you’re going to have to deal with for the most part. Ignorance is the greatest enemy of progress. 3. Don’t give up. Success may not be round the corner, but you’ll never know unless you keep going."

"Hi Drayton, I respect your work, and admire you – you’re a big mentor for me. I’ve got 2 questions I haven’t really got my head around, that I also think could be of value for your readers. If you could answer them in one of your future emails. What is the 2 biggest marketing problems today for small and medium sized businesses? And what does this problems mean economically? What is changing in marketing at a high social, economic, or technological level? (that are non-obvious) I am sure you could provide an insightful view of how the world of marketing has changed, and why this change is happening, since the times of Ogilvy, Caples and Hopkins etc. Even though of course there is unchanging undercurrents of the human psyche, there is still some external forces at play such as clutter (much harder to get attention of consumers.) Thanks. With respect, Scott"

"The problems for smes are the same as for any business. Finding prospects and turning them into customers. Improving what they offer in terms of product and service. The advantage of being small is that you can be quicker than big fat bloated firms. I do not think anything is changing that is not obvious. The problem is that although things may be obvious – e.g. the need to keep up with the pace of change online – dealing with them and how to do so are neither easy nor obvious. D"

1 hours worth of manageable marketing chunks (like the one above) each month. Access to the marketing vault (as listed above) Personal …

Read More : Ask Drayton

http://www.cbsense.com/site/952/askdrayton.html?ref=readnearn

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